Ecommerce SEO Specialist Sri Lanka

Do you wanna see the real beauty of SEO & Analytics ? Then turn to e-commerce – Lahiru Wijerathna

Greetings! I’m Lahiru Wijerathna, and I’m a multifaceted professional based in Sri Lanka, specializing in various digital domains. My journey began back in 2004 when I started my career as a .NET developer, later transitioning into PHP development. My curiosity about search engines and their intricate ranking algorithms ignited my interest in SEO, setting the stage for my career in digital marketing.

My SEO odyssey commenced during my tenure at Cheap Bed Finder, a France-based Hotel Booking Engine, in 2006. It was here that I delved into the fascinating world of search engine optimization. In 2007, I made the pivotal shift to become an Ecommerce SEO specialist at Cheap Bed Finder, eventually climbing the ranks to the position of Senior SEO Specialist, coupled with valuable exposure to Google Analytics.

In 2010, I embarked on a new chapter at iBCSCorp, a Utah-based ecommerce solutions provider. This opportunity expanded my horizons within the online retail industry. I became well-versed in a range of platforms, including Magento, Joomla, Drupal, Silver Stripe, and WordPress. My focus areas included platform expertise, technical SEO, and mastering Google Analytics.

The turning point in my SEO career came in 2012 when I joined Netstarter (Pty) Ltd, one of Australia’s largest ecommerce solution providers. Netstarter boasts a Gold certification as a Magento partner and is a celebrated firm in the ecommerce sector. During my time here as an SEO Specialist, I conducted extensive research on Tag Manager and its applications in the ecommerce industry. This led to the development of a dedicated Magento module, designed to track and analyze user behavior, thereby empowering Netstarter’s Magento clients to make informed business decisions.

Notably, my tenure at Netstarter also involved spearheading substantial Google and Bing advertising campaigns, managing accounts with monthly budgets of up to US $40,000. Additionally, I and my team delved into the nascent field of social media campaigns, recognizing the evolving significance of social media in the digital marketing landscape.

As a Digital Marketer, I hold a deep-seated commitment to ethical SEO practices across all types of websites. I firmly believe that ethical SEO, while gradual, yields consistent and reliable results. SEO, in my view, transcends mere web development or programming; it embodies the fusion of marketing, art, and science.

In summary, my journey in the digital realm has been marked by a fervent passion for SEO, a commitment to ethical practices, and a relentless pursuit of innovation in the ever-evolving landscape of digital marketing.