Speeding up website is naturally important. Why ? It help not only for site owners but also to web site users. Generally users don’t like to stay and wait in site that take too much time to respond on their request. Because they need quick information. Now Google comes to the action to help these users.

Basically Google consider over 200 signals when determine search rankings. There is new signal partner announced by google. “Site Speed”. Basically site loading time. If you are web master or blog owner you can test your site loading time in glance. There are loads of tools to check up this signal.

1 . Page Speed – Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement

2 . YSlow, – A free tool from yahoo to suggest site speed

3 . WebPagetest – shows load performance and optimization checklist.

4 . Webmaster Tools, Labs > Site Performance – if you are using google webmasters tools you have in built site speed checker in there.

Faster sites that not only improve user experience it also reduces oparational cost . Any way according to google this new signal will not effect not more than 1% of search queries.but in future it will be a definate signal when ranking sites. So now it’s time to look at and good idea to increase your web site speed. Smaller site has big opportunity from this consideration. Any way if you have big site with loads of images and videos this is the correct time to optimize those stuffs if you need to be on Google SERP’s